img.bg {
  /* Set rules to fill background */
  min-height: 100%;
  min-width: 960px;
	
  /* Set up proportionate scaling */
  width: 100%;
  height: auto;
	
  /* Set up positioning */
  position: fixed;
  top: 0;
  left: 0;
}

.hi {
  font-family: 'Open Sans', sans-serif;
  font-size: 80px;
  position: absolute;
  display: block;
  bottom: 10%;
  right: 10%;
  font-weight: 700;
  color: #000;
  background: #FFF;
  padding: 0px 20px;
}

@media screen and (max-width: 960px) { /* Specific to this particular image */
  img.bg {
    right: 50%;
    margin-right: -480px;   /* 50% */
  }
}